Welcome back to our blog
Ohmmo Group ~The Marketing Revolution.
In today's blog let's dicuss about "Guerrilla Marketing."
"Guerrilla Marketing aims its message at individuals or, if it must be a group,the smaller the group,the better."
Guerrilla marketing is a creative and unconventional advertising strategy that aims to promote a product, service, or brand in a non-traditional way.
It typically involves low-cost, high-impact tactics that surprise and engage the target audience, often in unexpected places or through unconventional means.
Guerilla marketing campaigns often rely on viral potential and word-of-mouth to gain traction.
The scope of guerrilla marketing includes various types of non-traditional promotional activities, such as:
1. Ambient Marketing:
Placing advertisements in unusual locations or using existing elements in the environment creatively.
2. Street Art and Graffiti:
Utilizing public spaces for artistic and promotional purposes to grab attention.
3. Flash Mobs:
Organizing sudden, choreographed performances in public places to generate buzz.
4. Viral Marketing:
Creating online content that spreads rapidly through social media and other digital platforms.
5. Stunts and Publicity Stunts:
Creating attention-grabbing events or activities to draw media and public attention.
6. Product Sampling and Experiential Marketing:
Providing consumers with a hands-on experience of the product or service.
7. Ambient Advertising:
Incorporating ads into everyday objects or environments in unique ways.
8. Guerilla PR:
Using unconventional public relations techniques to generate media coverage.
The key to successful guerrilla marketing lies in creativity, innovation, and the ability to surprise and captivate the target audience, often leading to increased brand awareness and word-of-mouth marketing.
"Guerrilla Marketing requires you to comprehend every facet of marketing, experiment with many of them,winnow out the losers,double up on the winners, & then use the marketing tactics that proves themselves to you in the battleground of real life. "
For more such marketing blogs stay tuned.
Thank you
Regards
Ohmmo Group ~The Marketing Revolution.
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